{"id":12809,"date":"2023-08-04T20:37:34","date_gmt":"2023-08-04T16:37:34","guid":{"rendered":"https:\/\/hit.land\/?p=12809"},"modified":"2023-10-23T12:25:20","modified_gmt":"2023-10-23T08:25:20","slug":"out-of-home-advertising","status":"publish","type":"glossary","link":"https:\/\/old.hit.land\/ae\/glossary\/out-of-home-advertising\/","title":{"rendered":"Out of Home Advertising (OOH)"},"content":{"rendered":"<p><strong>Out of Home Advertising (OOH)<\/strong> is an incredibly powerful and captivating form of marketing that reaches potential customers while they are on the go. At <strong>HiT | High Tech Business Solution<\/strong>, we understand the significance of <strong>OOH advertising<\/strong> in driving brand awareness and engagement. As experts in <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/content-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"content\" data-wpil-keyword-link=\"linked\">content<\/a> creation, <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"social marketing\" data-wpil-keyword-link=\"linked\">social marketing<\/a>, and <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/digital-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"digital marketing\" data-wpil-keyword-link=\"linked\">digital marketing<\/a>, we can help you harness the potential of OOH <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/advertising\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"advertising\" data-wpil-keyword-link=\"linked\">advertising<\/a> to grow your <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/business\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"business\" data-wpil-keyword-link=\"linked\">business<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Let&#8217;s explore the world of OOH advertising and how it can elevate your brand&#8217;s presence.<\/p>\r\n\r\n\r\n[speaker-mute]\n\r\n\r\n<style> .gs-autolist{margin:15px 0 30px 0;border:1px solid #dddddd7d;}.gs-autolist-item{padding:15px 15px 15px 5px;display:flex;align-items:center;}.gs-autolist-title,.gs-autolist-title a{font-size:18px;line-height:24px;text-decoration:none}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-item{background-color:rgba(255,255,255,1)}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-item:nth-child(2n){background-color:#f1f1f1}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-title a{color:rgba(0,0,0,1)}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-number{border-radius:50%;color:#fff;margin:0 20px 0 15px;text-align:center;font-weight:700;}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-number{background-color:#de1414}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-number{color:#ffffff}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-number{height:25px;line-height:25px;width:25px;font-size:16px;min-width:25px;}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-title a,#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-title a .wp-block{font-weight:bold!important;}#gspb_toc-id-gsbp-7c0b8953-141f .gs_sub_heading .gs-autolist-title a,#gspb_toc-id-gsbp-7c0b8953-141f .gs_sub_heading .gs-autolist-title a .wp-block{font-weight:normal!important;}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style><div id=\"gspb_toc-id-gsbp-7c0b8953-141f\" itemtype=\"https:\/\/schema.org\/ItemList\" itemscope=\"\" data-offset=\"50\" class=\"gs-toc gspb_toc-id-gsbp-7c0b8953-141f\"><div class=\"gs-autolist\"><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">1<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"1. Understanding Out Of Home Advertising\" \/><a class=\"gs-scrollto\" href=\"#1-understanding-out-of-home-advertising\">1. Understanding Out Of Home Advertising<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">2<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"2. The Impact of OOH on Consumer Behavior\" \/><a class=\"gs-scrollto\" href=\"#2-the-impact-of-ooh-on-consumer-behavior\">2. The Impact of OOH on Consumer Behavior<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">3<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"3. Innovative OOH Campaigns\" \/><a class=\"gs-scrollto\" href=\"#3-innovative-ooh-campaigns\">3. Innovative OOH Campaigns<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">4<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"4. The Digital Transformation of OOH\" \/><a class=\"gs-scrollto\" href=\"#4-the-digital-transformation-of-ooh\">4. The Digital Transformation of OOH<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">5<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"5. The Future of OOH Advertising\" \/><a class=\"gs-scrollto\" href=\"#5-the-future-of-ooh-advertising\">5. The Future of OOH Advertising<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">6<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"In Conclusion\" \/><a class=\"gs-scrollto\" href=\"#in-conclusion\">In Conclusion<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">7<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"FAQs\" \/><a class=\"gs-scrollto\" href=\"#faqs\">FAQs<\/a><\/span><\/div><\/div><\/div>\r\n\r\n[\/speaker-mute]\n\r\n\r\n\r\n<h2 id=\"1-understanding-out-of-home-advertising\" class=\"wp-block-heading\"><strong>1. Understanding Out Of Home Advertising<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Out of Home Advertising encompasses a wide range of <strong>physical advertising<\/strong> methods designed to target audiences outside their homes. From eye-catching billboards to transit ads and interactive digital displays, OOH advertising effectively captures the attention of pedestrians, commuters, and drivers, making it an ideal way to create <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/branding\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"brand\" data-wpil-keyword-link=\"linked\">brand<\/a> awareness.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-12821\" src=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1-1024x683.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1-1024x683.jpg 1024w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1-1080x720.jpg 1080w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1-300x200.jpg 300w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1-768x512.jpg 768w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h2 id=\"2-the-impact-of-ooh-on-consumer-behavior\" class=\"wp-block-heading\"><strong>2. The Impact of OOH on Consumer Behavior<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Have you ever wondered how a simple billboard on the side of the road can leave a lasting impression on your mind? That&#8217;s the magic of OOH advertising. It&#8217;s large-scale presence and creative designs have a profound impact on consumer behavior. OOH ads increase <strong>brand visibility<\/strong> and <strong>influence purchasing<\/strong> decisions, <strong>foot traffic<\/strong>, and even online searches related to your brand.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-12829\" src=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2-1024x683.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2-1024x683.jpg 1024w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2-1080x720.jpg 1080w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2-300x200.jpg 300w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2-768x512.jpg 768w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h2 id=\"3-innovative-ooh-campaigns\" class=\"wp-block-heading\"><strong>3. Innovative OOH Campaigns<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>At <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"HiT\" data-wpil-keyword-link=\"linked\">HiT<\/a>, we believe in pushing the boundaries of creativity regarding OOH advertising. Our team of experts can craft innovative and unconventional OOH campaigns that resonate with your target audience. From 3D installations that pop out of cityscapes to interactive billboards that engage passersby, we ensure that your brand leaves a lasting impression in the minds of consumers.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" width=\"1024\" height=\"574\" class=\"wp-image-12822\" src=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago-1024x574.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago-1024x574.jpg 1024w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago-1080x605.jpg 1080w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago-300x168.jpg 300w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago-768x430.jpg 768w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago.jpg 1456w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h2 id=\"4-the-digital-transformation-of-ooh\" class=\"wp-block-heading\"><strong>4. The Digital Transformation of OOH<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>As technology evolves, so does OOH advertising. The introduction of Digital OOH (DOOH) has revolutionized the advertising landscape. With dynamic content and real-time updates, DOOH brings a new level of flexibility and impact to OOH campaigns. At HiT, we excel in leveraging DOOH to create personalized and data-driven campaigns that make a real difference.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"4-1-programmatic-ooh\" class=\"wp-block-heading\"><strong>4.1 Programmatic OOH<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Programmatic OOH is the future of advertising. It utilizes data and automation to deliver highly targeted messages to specific audiences. By analyzing factors such as location, time of day, weather, and audience demographics, we can ensure that your OOH ads reach the right people at the right time, maximizing your advertising ROI.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-12823\" src=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1-1024x683.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1-1024x683.jpg 1024w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1-1080x720.jpg 1080w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1-300x200.jpg 300w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1-768x512.jpg 768w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h2 id=\"5-the-future-of-ooh-advertising\" class=\"wp-block-heading\"><strong>5. The Future of OOH Advertising<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>As technology continues to advance, the future of OOH advertising looks brighter than ever. At HiT, we stay ahead of the curve, exploring possibilities such as <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/augmented-reality-ar\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Augmented Reality\" data-wpil-keyword-link=\"linked\">Augmented Reality<\/a> (AR) and <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/virtual-reality-vr\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Virtual Reality\" data-wpil-keyword-link=\"linked\">Virtual Reality<\/a> (VR) integration in OOH ads. Imagine engaging consumers with interactive and immersive experiences that showcase your brand like never before.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"in-conclusion\" class=\"wp-block-heading\"><strong>In Conclusion<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"has-white-color has-vivid-red-background-color has-text-color has-background\">Out-of-Home Advertising is a dynamic and impactful <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"marketing\" data-wpil-keyword-link=\"linked\">marketing<\/a> <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/strategy\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"strategy\" data-wpil-keyword-link=\"linked\">strategy<\/a> that can elevate your brand&#8217;s presence and engagement. At HiT | High tech Business Solution, we specialize in creating unique and compelling OOH campaigns that captivate audiences and drive results. With our expertise in content creation, social marketing, and digital marketing, we can help you harness the full potential of OOH advertising to grow your business. Reach out to us today and let&#8217;s take your brand to new heights!<\/p>\r\n\r\n\r\n\r\n<h2 id=\"faqs\" class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Here are some frequently asked questions about OOH advertising and our expert answers:<\/p>\r\n\r\n\r\n\r\n<h3 id=\"q-what-makes-ooh-advertising-different-from-other-forms-of-advertising\" class=\"wp-block-heading\"><strong>Q: What Makes OOH Advertising Different from Other Forms of Advertising?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>OOH advertising stands out due to its physical presence and ability to capture attention in high-traffic areas. Unlike digital ads, OOH ads cannot be skipped or blocked, ensuring higher visibility and engagement.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"q-how-effective-is-ooh-advertising-in-the-digital-age\" class=\"wp-block-heading\"><strong>Q: How Effective Is OOH Advertising in the Digital Age?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Despite the rise of digital advertising, OOH remains highly effective. Its ability to complement digital campaigns and create real-world impact sets it apart in marketing.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"q-can-small-businesses-benefit-from-ooh-advertising\" class=\"wp-block-heading\"><strong>Q: Can Small Businesses Benefit from OOH Advertising?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Absolutely! OOH advertising is not limited to big brands. In fact, it can be highly effective for small businesses, especially when strategically placed in targeted locations.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"q-what-role-does-creativity-play-in-ooh-advertising\" class=\"wp-block-heading\"><strong>Q: What Role Does Creativity Play in OOH Advertising?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Creativity is the heart of OOH advertising. Our team at HiT thrives on creating captivating and innovative campaigns that leave a lasting impression on your audience.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"q-how-does-programmatic-ooh-improve-ad-targeting\" class=\"wp-block-heading\"><strong>Q: How Does Programmatic OOH Improve Ad Targeting?<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Programmatic OOH allows us to deliver the right message to the right audience based on data insights. This precise targeting ensures that your ads resonate with your target customers, driving better results.<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover the power of Out of Home Advertising (OOH) and how it can elevate your brand&#8217;s presence. With HiT High Tech Business Solution&#8217;s expertise in content creation, social marketing, and digital marketing, we can help you harness the potential of OOH advertising to drive brand awareness and engagement, reaching the right audience at the right time for maximum ROI.<\/p>","protected":false},"author":1,"featured_media":12814,"comment_status":"open","ping_status":"closed","template":"","categories":[892],"tags":[31,24],"class_list":["post-12809","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","category-glossary","tag-advertising","tag-marketing","glossary_tag-out-of-home-advertising"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/old.hit.land\/ae\/wp-json\/wp\/v2\/glossary\/12809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.hit.land\/ae\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/old.hit.land\/ae\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/old.hit.land\/ae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.hit.land\/ae\/wp-json\/wp\/v2\/comments?post=12809"}],"version-history":[{"count":0,"href":"https:\/\/old.hit.land\/ae\/wp-json\/wp\/v2\/glossary\/12809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.hit.land\/ae\/wp-json\/wp\/v2\/media\/12814"}],"wp:attachment":[{"href":"https:\/\/old.hit.land\/ae\/wp-json\/wp\/v2\/media?parent=12809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.hit.land\/ae\/wp-json\/wp\/v2\/categories?post=12809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.hit.land\/ae\/wp-json\/wp\/v2\/tags?post=12809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}