{"id":12727,"date":"2023-08-07T20:09:54","date_gmt":"2023-08-07T16:09:54","guid":{"rendered":"https:\/\/hit.land\/?p=12727"},"modified":"2023-11-02T12:56:45","modified_gmt":"2023-11-02T08:56:45","slug":"best-marketing-campaigns-of-2023","status":"publish","type":"post","link":"https:\/\/old.hit.land\/ae\/blog\/best-marketing-campaigns-of-2023\/","title":{"rendered":"THE BEST MARKETING CAMPAIGNS OF 2023 – (July UPDATED)"},"content":{"rendered":"

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2023.<\/p>\n\n\n\n

In a month that marks the midway point of the year and a favored time to take off on holiday with warm and sultry weather across the world \u2013 besides the UK, we set out to collate 8 of the most impactful Creative, Digital, and OOH advertising campaigns released in July 2023.<\/strong><\/p>\n\n\n\n

From Maybelline\u2019s <\/strong>viral \u2018lashed\u2019 tube carriage to a star-studded, pink-infused movie promo tour and Manchester\u2019s largest ever mural by Be<\/strong>, to a swift getaway courtesy of the most reliable partner in crime, The AA<\/strong> \u2013 view our list of best campaigns this month below.<\/p>\n\n\n[speaker-mute]\n\n\n

1<\/span>JANUARY<\/a><\/span><\/div>
2<\/span>CAMPAIGN #1 \u2013 MCDONALD'S \u2013 RAISE YOUR ARCHES<\/a><\/span><\/div>
3<\/span>CAMPAIGN #2 \u2013 LA VIE \u2013 PAINTING THE UK PINK<\/a><\/span><\/div>
4<\/span>CAMPAIGN #3 \u2013 ASAHI \u2013 BEYOND EXPECTED<\/a><\/span><\/div>
5<\/span>CAMPAIGN #4 \u2013 JORDAN\u2019S CEREALS \u2013 TASTY BY NATURE<\/a><\/span><\/div>
6<\/span>CAMPAIGN #5 \u2013 BRITISH AIRWAYS \u2013 OUT OF OFFICE<\/a><\/span><\/div>
7<\/span>CAMPAIGN #6 \u2013 GYMBOX \u2013 CUT THROUGH THE BULLS**T<\/a><\/span><\/div>
8<\/span>CAMPAIGN #7 \u2013 WOODLAND TRUST \u2013 PLANT MORE TREES<\/a><\/span><\/div>
9<\/span>CAMPAIGN #8 \u2013 TOTALLYMONEY \u2013 YOU\u2019LL TOTALLY GET THERE<\/a><\/span><\/div>
10<\/span>FEBRUARY<\/a><\/span><\/div>
11<\/span>CAMPAIGN #9 \u2013 PADDY POWER: CHELTENHAM 2023<\/a><\/span><\/div>
12<\/span>CAMPAIGN #10 \u2013 BBC – EUROVISION 2023<\/a><\/span><\/div>
13<\/span>CAMPAIGN #11 \u2013 FIRST DIRECT: SKINT STINKS<\/a><\/span><\/div>
14<\/span>CAMPAIGN #12 \u2013 ROYAL FOUNDATION CENTRE FOR EARLY CHILDHOOD: SHAPING US<\/a><\/span><\/div>
15<\/span>CAMPAIGN #13 \u2013 EE HOPE UNITED: GAYVAR<\/a><\/span><\/div>
16<\/span>CAMPAIGN #14 \u2013 HILTON HOTELS & RESORTS: HAPPY SURPRISE EXTRAS<\/a><\/span><\/div>
17<\/span>CAMPAIGN #15 \u2013 MCDONALD\u2019S: OWN YOUR MCSPICY FACE<\/a><\/span><\/div>
18<\/span>CAMPAIGN #16 – KLEENEX: SAVE THE SLEEVE<\/a><\/span><\/div>
19<\/span>MARCH<\/a><\/span><\/div>
20<\/span>CAMPAIGN #17 \u2013 PREGNANT THEN SCREWED: A CRY FOR HELP<\/a><\/span><\/div>
21<\/span>CAMPAIGN #18 \u2013 CADBURY: WORLDWIDE HIDE<\/a><\/span><\/div>
22<\/span>CAMPAIGN #19 \u2013 GUINNESS 0.0: MAKE IT A ST PATRICK\u2019S DAY TO REMEMBER<\/a><\/span><\/div>
23<\/span>CAMPAIGN #20 \u2013 NANDO\u2019S: THIS MUST BE THE PLACE<\/a><\/span><\/div>
24<\/span>CAMPAIGN #21 \u2013 THE BEN KINSELLA TRUST: KNIFE CRIME<\/a><\/span><\/div>
25<\/span>CAMPAIGN #22 \u2013 WOMEN\u2019S EQUALITY PARTY: SEE IT. SAY IT. IGNORE IT.<\/a><\/span><\/div>
26<\/span>CAMPAIGN #23 \u2013 M&M\u2019S: EASTER TOGETHER<\/a><\/span><\/div>
27<\/span>CAMPAIGN #24 \u2013 TESCO: EASTER EGG HUNT<\/a><\/span><\/div>
28<\/span>APRIL<\/a><\/span><\/div>
29<\/span>CAMPAIGN #25 \u2013 THE RAIL DELIVERY GROUP: NOTHING BEATS BEING THERE<\/a><\/span><\/div>
30<\/span>CAMPAIGN #26 \u2013 UBER EATS: IFTAR INCOMING<\/a><\/span><\/div>
31<\/span>CAMPAIGN #27 \u2013 TESCO: ALIA\u2019S \u2018WORTH THE WAIT\u2019 SAMOSAS\u2019<\/a><\/span><\/div>
32<\/span>CAMPAIGN #28 \u2013 STEPHEN LAWRENCE DAY FOUNDATION: EXTRAORDINARY ORDINARY<\/a><\/span><\/div>
33<\/span>CAMPAIGN #29 \u2013 BARBIE: FIRST DOLL WITH DOWN'S SYNDROME<\/a><\/span><\/div>
34<\/span>CAMPAIGN #30 \u2013 FLUUS: ABOUT FLUSHING TIME<\/a><\/span><\/div>
35<\/span>CAMPAIGN #31 \u2013 GIFFGAFF: ODE TO BAD – WE\u2019RE UP TO GOOD<\/a><\/span><\/div>
36<\/span>CAMPAIGN #32 \u2013 ALDI: #CUTHPARTY<\/a><\/span><\/div>
37<\/span>MAY<\/a><\/span><\/div>
38<\/span>CAMPAIGN #33 \u2013 TRAILFINDERS: EVERYWHERE<\/a><\/span><\/div>
39<\/span>CAMPAIGN #34 \u2013 THE ESTATE OF US \u2013 IRELAND\u2019S FIRST BRUTALLY HONEST ESTATE AGENTS<\/a><\/span><\/div>
40<\/span>CAMPAIGN #35 \u2013 IDS: ERP MIGRATION \u2013 THE DEVIL IS IN THE DETAIL<\/a><\/span><\/div>
41<\/span>CAMPAIGN #36 \u2013 CLEARSCORE: IT\u2019S TIME TO BE CLEAR<\/a><\/span><\/div>
42<\/span>CAMPAIGN #37 \u2013 THATCHERS CIDER: PINT-SIZED PERFECTION<\/a><\/span><\/div>
43<\/span>CAMPAIGN #38 \u2013 STROKE ASSOCIATION: WHEN THE WORDS AWAY WENT<\/a><\/span><\/div>
44<\/span>CAMPAIGN #39 \u2013 PELOTON INC: FOR ANYONE, ANYWHERE<\/a><\/span><\/div>
45<\/span>CAMPAIGN #40 \u2013 TOMMY\u2019S: LET\u2019S BRING THEM HOME<\/a><\/span><\/div>
46<\/span>JUNE<\/a><\/span><\/div>
47<\/span>CAMPAIGN #41 \u2013 DASH WATER: HARRY DOESN\u2019T WANT THE LIMELIGHT BUT WE DO<\/a><\/span><\/div>
48<\/span>CAMPAIGN #42 \u2013 WIMBLEDON: ALWAYS LIKE NEVER BEFORE<\/a><\/span><\/div>
49<\/span>CAMPAIGN #43 \u2013 MAKRO: LIFE EXTENDING STICKERS<\/a><\/span><\/div>
50<\/span>CAMPAIGN #44 \u2013 GYMSHARK: CELEBRITY PRANK<\/a><\/span><\/div>
51<\/span>CAMPAIGN #45 \u2013 EO CHARGING: BREAKING UP WITH BIG OIL<\/a><\/span><\/div>
52<\/span>CAMPAIGN #46 \u2013 NHS BLOOD AND TRANSPLANT: THE GIVING TYPE<\/a><\/span><\/div>
53<\/span>CAMPAIGN #47 \u2013 TFL: PUBLIC TRANSPORT SAFETY<\/a><\/span><\/div>
54<\/span>CAMPAIGN #48 \u2013 RIBENA: RIBENA BERRIES 2023<\/a><\/span><\/div>
55<\/span>JULY<\/a><\/span><\/div>
56<\/span>CAMPAIGN #49 \u2013 MAYBELLINE UK: CGI CAMPAIGN<\/a><\/span><\/div>
57<\/span>CAMPAIGN #50 \u2013 WARNER BROS + MATTEL: BARBIE MOVIE<\/a><\/span><\/div>
58<\/span>CAMPAIGN #51 \u2013 OCADO: INSPIRED CHOICES<\/a><\/span><\/div>
59<\/span>CAMPAIGN #52 \u2013 SIMPLY BE: MANCHESTER MURAL<\/a><\/span><\/div>
60<\/span>CAMPAIGN #53 \u2013 ROYAL AIR FORCE: THE FORCE PROTECTING SPACE<\/a><\/span><\/div>
61<\/span>CAMPAIGN #54 \u2013 THEFORK: YOU\u2019RE ALL SET<\/a><\/span><\/div>
62<\/span>CAMPAIGN #55 \u2013 WEETABIX: WOMEN\u2019S WORLD CUP<\/a><\/span><\/div>
63<\/span>CAMPAIGN #56 \u2013 AA: IT\u2019S OK, I\u2019M WITH THE AA<\/a><\/span><\/div><\/div><\/div>\n\n[\/speaker-mute]\n\n\n\n

\u200d\u200d\u200d<\/p>\n\n\n\n

JANUARY<\/h2>\n\n\n\n

CAMPAIGN #1 \u2013 MCDONALD’S \u2013 RAISE YOUR ARCHES<\/a><\/h3>\n\n\n\n

Brand:<\/strong> McDonald’s<\/strong><\/a><\/p>\n\n\n\n

Category:<\/strong> Food & Drink<\/p>\n\n\n\n

Agency:<\/strong> Leo Burnett<\/strong><\/a><\/p>\n\n\n\n

Medium:<\/strong> TV<\/p>\n\n\n\n

You don\u2019t expect to see big red \u201c50% off\u201d stickers on the windows at McDonald’s<\/strong> \u2013 and you won\u2019t \u2013 but nevertheless, the fast-food giant has jumped on the discount-January train with their new \u2018Raise your Arches<\/strong>\u2019 campaign from Leo Burnett<\/strong>.

Directed by Edgar Wright<\/strong>, whose credits include Simon Pegg\u2019s Cornetto Trilogy <\/em>and Baby Driver<\/em>, the advert perfectly encapsulates the feeling we all have when the McDonald’s cravings kick in.<\/p>\n\n\n\n

Set in an office block, the advert is the first for the company not to show any of its products or restaurants.<\/strong><\/p>\n\n\n\n

\u200d<\/p>\n\n\n\n

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