{"id":12809,"date":"2023-08-04T20:37:34","date_gmt":"2023-08-04T16:37:34","guid":{"rendered":"https:\/\/hit.land\/?p=12809"},"modified":"2023-10-23T12:25:20","modified_gmt":"2023-10-23T08:25:20","slug":"out-of-home-advertising","status":"publish","type":"glossary","link":"https:\/\/old.hit.land\/fa\/glossary\/out-of-home-advertising\/","title":{"rendered":"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0632 \u062e\u0627\u0646\u0647 (OOH)"},"content":{"rendered":"<p><strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0632 \u062e\u0627\u0646\u0647 (OOH)<\/strong> \u06cc\u06a9 \u0634\u06a9\u0644 \u0641\u0648\u0642 \u0627\u0644\u0639\u0627\u062f\u0647 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0648 \u0641\u0631\u06cc\u0628\u0646\u062f\u0647 \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0631\u0627 \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u062f\u0631 \u062d\u0627\u0644 \u062d\u0631\u06a9\u062a \u0647\u0633\u062a\u0646\u062f \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc \u0622\u0648\u0631\u062f. \u062f\u0631 <strong>HiT | \u0631\u0627\u0647 \u062d\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0627 \u0641\u0646\u0627\u0648\u0631\u06cc \u0628\u0627\u0644\u0627<\/strong>\u060c \u0645\u0627 \u0627\u0647\u0645\u06cc\u062a \u0622\u0646 \u0631\u0627 \u062f\u0631\u06a9 \u0645\u06cc \u06a9\u0646\u06cc\u0645 <strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH<\/strong> \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u0622\u06af\u0627\u0647\u06cc \u0648 \u0645\u0634\u0627\u0631\u06a9\u062a \u0628\u0631\u0646\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 \u062f\u0631 <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/content-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\u0645\u062d\u062a\u0648\u0627\" data-wpil-keyword-link=\"linked\">\u0645\u062d\u062a\u0648\u0627<\/a> \u0627\u06cc\u062c\u0627\u062f\u060c <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\" data-wpil-keyword-link=\"linked\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/a>\u060c \u0648 <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/digital-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\" data-wpil-keyword-link=\"linked\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/a>\u060c \u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u0645 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u06cc\u0645 \u062a\u0627 \u0627\u0632 \u067e\u062a\u0627\u0646\u0633\u06cc\u0644 OOH \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/advertising\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a\" data-wpil-keyword-link=\"linked\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/a> \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u062e\u0648\u062f <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/business\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" data-wpil-keyword-link=\"linked\">\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>\u0628\u06cc\u0627\u06cc\u06cc\u062f \u062f\u0646\u06cc\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0648 \u0627\u06cc\u0646\u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u062d\u0636\u0648\u0631 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0627\u0631\u062a\u0642\u0627\u0621 \u0628\u062e\u0634\u062f \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u0645.<\/p>\r\n\r\n\r\n[Speaker-Mote]\n\r\n\r\n<style> .gs-autolist{margin:15px 0 30px 0;border:1px solid #dddddd7d;}.gs-autolist-item{padding:15px 15px 15px 5px;display:flex;align-items:center;}.gs-autolist-title,.gs-autolist-title a{font-size:18px;line-height:24px;text-decoration:none}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-item{background-color:rgba(255,255,255,1)}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-item:nth-child(2n){background-color:#f1f1f1}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-title a{color:rgba(0,0,0,1)}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-number{border-radius:50%;color:#fff;margin:0 20px 0 15px;text-align:center;font-weight:700;}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-number{background-color:#de1414}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-number{color:#ffffff}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-number{height:25px;line-height:25px;width:25px;font-size:16px;min-width:25px;}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-title a,#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist-title a .wp-block{font-weight:bold!important;}#gspb_toc-id-gsbp-7c0b8953-141f .gs_sub_heading .gs-autolist-title a,#gspb_toc-id-gsbp-7c0b8953-141f .gs_sub_heading .gs-autolist-title a .wp-block{font-weight:normal!important;}#gspb_toc-id-gsbp-7c0b8953-141f .gs-autolist{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style><div id=\"gspb_toc-id-gsbp-7c0b8953-141f\" itemtype=\"https:\/\/schema.org\/ItemList\" itemscope=\"\" data-offset=\"50\" class=\"gs-toc gspb_toc-id-gsbp-7c0b8953-141f\"><div class=\"gs-autolist\"><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">1<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"1. Understanding Out Of Home Advertising\" \/><a class=\"gs-scrollto\" href=\"#1-understanding-out-of-home-advertising\">1. \u062f\u0631\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0632 \u062e\u0627\u0646\u0647<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">2<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"2. The Impact of OOH on Consumer Behavior\" \/><a class=\"gs-scrollto\" href=\"#2-the-impact-of-ooh-on-consumer-behavior\">2. \u062a\u0623\u062b\u06cc\u0631 OOH \u0628\u0631 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">3<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"3. Innovative OOH Campaigns\" \/><a class=\"gs-scrollto\" href=\"#3-innovative-ooh-campaigns\">3. \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0646\u0648\u0622\u0648\u0631\u0627\u0646\u0647 OOH<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">4<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"4. The Digital Transformation of OOH\" \/><a class=\"gs-scrollto\" href=\"#4-the-digital-transformation-of-ooh\">4. \u062a\u0628\u062f\u06cc\u0644 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 OOH<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">5<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"5. The Future of OOH Advertising\" \/><a class=\"gs-scrollto\" href=\"#5-the-future-of-ooh-advertising\">5. \u0622\u06cc\u0646\u062f\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">6<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"In Conclusion\" \/><a class=\"gs-scrollto\" href=\"#in-conclusion\">\u062f\u0631 \u0646\u062a\u06cc\u062c\u0647<\/a><\/span><\/div><div class=\"gs-autolist-item\" itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"gs-autolist-number\">7<\/span><span class=\"gs-autolist-title\"><meta itemprop=\"name\" content=\"FAQs\" \/><a class=\"gs-scrollto\" href=\"#faqs\">\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/a><\/span><\/div><\/div><\/div>\r\n\r\n[\/speaker-mute]\n\r\n\r\n\r\n<h2 id=\"1-understanding-out-of-home-advertising\" class=\"wp-block-heading\"><strong>1. \u062f\u0631\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0632 \u062e\u0627\u0646\u0647<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0632 \u062e\u0627\u0646\u0647 \u0637\u06cc\u0641 \u0648\u0633\u06cc\u0639\u06cc \u0627\u0632 <strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u06cc\u0632\u06cc\u06a9\u06cc<\/strong> \u0631\u0648\u0634 \u0647\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0627\u0631\u062c \u0627\u0632 \u062e\u0627\u0646\u0647. \u0627\u0632 \u0628\u06cc\u0644\u0628\u0648\u0631\u062f\u0647\u0627\u06cc \u0686\u0634\u0645 \u0646\u0648\u0627\u0632 \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062d\u0645\u0644 \u0648 \u0646\u0642\u0644 \u0648 \u0646\u0645\u0627\u06cc\u0634\u06af\u0631\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u062a\u0639\u0627\u0645\u0644\u06cc\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0628\u0647 \u0637\u0648\u0631 \u0645\u0648\u062b\u0631 \u062a\u0648\u062c\u0647 \u0639\u0627\u0628\u0631\u0627\u0646 \u067e\u06cc\u0627\u062f\u0647\u060c \u0645\u0633\u0627\u0641\u0631\u0627\u0646 \u0648 \u0631\u0627\u0646\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f \u062c\u0644\u0628 \u0645\u06cc \u06a9\u0646\u062f \u0648 \u0622\u0646 \u0631\u0627 \u0631\u0627\u0647\u06cc \u0627\u06cc\u062f\u0647 \u0622\u0644 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u06a9\u0646\u062f. <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/branding\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc\" data-wpil-keyword-link=\"linked\">\u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc<\/a> \u0627\u0637\u0644\u0627\u0639.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-12821\" src=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1-1024x683.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1-1024x683.jpg 1024w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1-1080x720.jpg 1080w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1-300x200.jpg 300w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1-768x512.jpg 768w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_out-of-home_OOH_advertising_display_desig-1.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h2 id=\"2-the-impact-of-ooh-on-consumer-behavior\" class=\"wp-block-heading\"><strong>2. \u062a\u0623\u062b\u06cc\u0631 OOH \u0628\u0631 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u0622\u06cc\u0627 \u062a\u0627 \u0628\u0647 \u062d\u0627\u0644 \u0628\u0647 \u0627\u06cc\u0646 \u0641\u06a9\u0631 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u0628\u06cc\u0644\u0628\u0648\u0631\u062f \u0633\u0627\u062f\u0647 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u062c\u0627\u062f\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u062a\u0627\u062b\u06cc\u0631\u06cc \u0645\u0627\u0646\u062f\u06af\u0627\u0631 \u062f\u0631 \u0630\u0647\u0646 \u0634\u0645\u0627 \u0628\u06af\u0630\u0627\u0631\u062f\u061f \u0627\u06cc\u0646 \u062c\u0627\u062f\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0627\u0633\u062a. \u062d\u0636\u0648\u0631 \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u0628\u0632\u0631\u06af \u0648 \u0637\u0631\u062d \u0647\u0627\u06cc \u062e\u0644\u0627\u0642\u0627\u0646\u0647 \u062a\u0623\u062b\u06cc\u0631 \u0639\u0645\u06cc\u0642\u06cc \u0628\u0631 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u062f\u0627\u0631\u062f. \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u06cc\u0627\u0628\u062f <strong>\u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u0631\u0646\u062f<\/strong> \u0648 <strong>\u0628\u0631 \u062e\u0631\u06cc\u062f \u062a\u0627\u062b\u06cc\u0631 \u0628\u06af\u0630\u0627\u0631\u062f<\/strong> \u062a\u0635\u0645\u06cc\u0645\u0627\u062a\u060c <strong>\u062a\u0631\u0627\u0641\u06cc\u06a9 \u067e\u06cc\u0627\u062f\u0647<\/strong>\u0648 \u062d\u062a\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-12829\" src=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2-1024x683.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2-1024x683.jpg 1024w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2-1080x720.jpg 1080w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2-300x200.jpg 300w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2-768x512.jpg 768w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_vertical_digital_billboard_on_busy_streets_2.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h2 id=\"3-innovative-ooh-campaigns\" class=\"wp-block-heading\"><strong>3. \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0646\u0648\u0622\u0648\u0631\u0627\u0646\u0647 OOH<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u062f\u0631 <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\u0647\u06cc\u062a\" data-wpil-keyword-link=\"linked\">\u0647\u06cc\u062a<\/a>\u060c \u0645\u0627 \u0645\u0639\u062a\u0642\u062f\u06cc\u0645 \u06a9\u0647 \u0645\u0631\u0632\u0647\u0627\u06cc \u062e\u0644\u0627\u0642\u06cc\u062a \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0631\u0627 \u067e\u0634\u062a \u0633\u0631 \u0645\u06cc \u06af\u0630\u0627\u0631\u06cc\u0645. \u062a\u06cc\u0645 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 \u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc OOH \u0646\u0648\u0622\u0648\u0631\u0627\u0646\u0647 \u0648 \u063a\u06cc\u0631 \u0645\u062a\u0639\u0627\u0631\u0641\u06cc \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641 \u0634\u0645\u0627 \u0637\u0646\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632 \u0634\u0648\u062f. \u0627\u0632 \u0646\u0635\u0628\u200c\u0647\u0627\u06cc \u0633\u0647\u200c\u0628\u0639\u062f\u06cc \u06a9\u0647 \u0627\u0632 \u0645\u0646\u0627\u0638\u0631 \u0634\u0647\u0631\u06cc \u0628\u06cc\u0631\u0648\u0646 \u0645\u06cc\u200c\u0622\u06cc\u0646\u062f \u062a\u0627 \u0628\u06cc\u0644\u0628\u0648\u0631\u062f\u0647\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc \u06a9\u0647 \u0631\u0647\u06af\u0630\u0631\u0627\u0646 \u0631\u0627 \u062f\u0631\u06af\u06cc\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0645\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645 \u06a9\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062a\u0623\u062b\u06cc\u0631\u06cc \u0645\u0627\u0646\u062f\u06af\u0627\u0631 \u062f\u0631 \u0630\u0647\u0646 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0631 \u062c\u0627\u06cc \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" width=\"1024\" height=\"574\" class=\"wp-image-12822\" src=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago-1024x574.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago-1024x574.jpg 1024w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago-1080x605.jpg 1080w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago-300x168.jpg 300w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago-768x430.jpg 768w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_As_a_testament_to_the_spirit_and_culture_of_Chicago.jpg 1456w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h2 id=\"4-the-digital-transformation-of-ooh\" class=\"wp-block-heading\"><strong>4. \u062a\u0628\u062f\u06cc\u0644 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 OOH<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc \u062a\u06a9\u0627\u0645\u0644 \u0645\u06cc \u06cc\u0627\u0628\u062f\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0646\u06cc\u0632 \u067e\u06cc\u0634\u0631\u0641\u062a \u0645\u06cc \u06a9\u0646\u062f. \u0645\u0639\u0631\u0641\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 OOH (DOOH) \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u067e\u0648\u06cc\u0627 \u0648 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c\u062f\u0631\u0646\u06af\u060c DOOH \u0633\u0637\u062d \u062c\u062f\u06cc\u062f\u06cc \u0627\u0632 \u0627\u0646\u0639\u0637\u0627\u0641\u200c\u067e\u0630\u06cc\u0631\u06cc \u0648 \u062a\u0623\u062b\u06cc\u0631 \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc OOH \u0628\u0647 \u0627\u0631\u0645\u063a\u0627\u0646 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f. \u062f\u0631 HiT\u060c \u0645\u0627 \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 DOOH \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u0634\u062f\u0647 \u0648 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u06a9\u0647 \u062a\u0641\u0627\u0648\u062a \u0648\u0627\u0642\u0639\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0633\u0631\u0622\u0645\u062f \u0647\u0633\u062a\u06cc\u0645.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"4-1-programmatic-ooh\" class=\"wp-block-heading\"><strong>4.1 OOH \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0627\u06cc<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>OOH \u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u0633\u062a. \u0627\u0632 \u062f\u0627\u062f\u0647 \u0647\u0627 \u0648 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u067e\u06cc\u0627\u0645 \u0647\u0627\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0647\u062f\u0641\u0645\u0646\u062f \u0628\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0627\u0635 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u062f. \u0628\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0639\u0648\u0627\u0645\u0644\u06cc \u0645\u0627\u0646\u0646\u062f \u0645\u06a9\u0627\u0646\u060c \u0632\u0645\u0627\u0646 \u0631\u0648\u0632\u060c \u0622\u0628 \u0648 \u0647\u0648\u0627 \u0648 \u062c\u0645\u0639\u06cc\u062a \u0634\u0646\u0627\u0633\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u0645 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0634\u0645\u0627 \u062f\u0631 \u0632\u0645\u0627\u0646 \u0645\u0646\u0627\u0633\u0628 \u0628\u0647 \u0627\u0641\u0631\u0627\u062f \u0645\u0646\u0627\u0633\u0628 \u0645\u06cc \u0631\u0633\u062f \u0648 \u0628\u0627\u0632\u062f\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0645\u06cc \u0631\u0633\u0627\u0646\u062f.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-12823\" src=\"https:\/\/hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1-1024x683.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1-1024x683.jpg 1024w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1-1080x720.jpg 1080w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1-300x200.jpg 300w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1-768x512.jpg 768w, https:\/\/old.hit.land\/wp-content\/uploads\/2023\/08\/HiT_a_captivating_visual_image_of_a_vertical_out-of-home-1.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h2 id=\"5-the-future-of-ooh-advertising\" class=\"wp-block-heading\"><strong>5. \u0622\u06cc\u0646\u062f\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u0628\u0627 \u0627\u062f\u0627\u0645\u0647 \u067e\u06cc\u0634\u0631\u0641\u062a \u0641\u0646\u0627\u0648\u0631\u06cc\u060c \u0622\u06cc\u0646\u062f\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0631\u0648\u0634\u0646 \u062a\u0631 \u0627\u0632 \u0647\u0645\u06cc\u0634\u0647 \u0628\u0647 \u0646\u0638\u0631 \u0645\u06cc \u0631\u0633\u062f. \u062f\u0631 HiT\u060c \u0645\u0627 \u062c\u0644\u0648\u062a\u0631 \u0627\u0632 \u0645\u0646\u062d\u0646\u06cc \u0645\u06cc \u0645\u0627\u0646\u06cc\u0645 \u0648 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a\u06cc \u0645\u0627\u0646\u0646\u062f <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/augmented-reality-ar\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\u0648\u0627\u0642\u0639\u06cc\u062a \u0627\u0641\u0632\u0648\u062f\u0647\" data-wpil-keyword-link=\"linked\">\u0648\u0627\u0642\u0639\u06cc\u062a \u0627\u0641\u0632\u0648\u062f\u0647<\/a> (AR) \u0648 <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/virtual-reality-vr\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\u0648\u0627\u0642\u0639\u06cc\u062a \u0645\u062c\u0627\u0632\u06cc\" data-wpil-keyword-link=\"linked\">\u0648\u0627\u0642\u0639\u06cc\u062a \u0645\u062c\u0627\u0632\u06cc<\/a> \u0627\u062f\u063a\u0627\u0645 (VR) \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH. \u062a\u0635\u0648\u0631 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0627 \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u062a\u0639\u0627\u0645\u0644\u06cc \u0648 \u063a\u0648\u0637\u0647\u200c\u0648\u0631\u06cc \u062f\u0631\u06af\u06cc\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0645\u0627\u0646\u0646\u062f \u0642\u0628\u0644 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u06af\u0630\u0627\u0634\u062a\u0647 \u0627\u0633\u062a.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"in-conclusion\" class=\"wp-block-heading\"><strong>\u062f\u0631 \u0646\u062a\u06cc\u062c\u0647<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"has-white-color has-vivid-red-background-color has-text-color has-background\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0632 \u0645\u0646\u0632\u0644 \u06cc\u06a9 \u0627\u0645\u0631 \u067e\u0648\u06cc\u0627 \u0648 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\u0628\u0627\u0632\u0627\u0631 \u06cc\u0627\u0628\u06cc\" data-wpil-keyword-link=\"linked\">\u0628\u0627\u0632\u0627\u0631 \u06cc\u0627\u0628\u06cc<\/a> <a class=\"wpil_keyword_link\" href=\"https:\/\/hit.land\/glossary\/strategy\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\" data-wpil-keyword-link=\"linked\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc<\/a> \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u062d\u0636\u0648\u0631 \u0648 \u062a\u0639\u0627\u0645\u0644 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f. \u062f\u0631 HiT | \u0631\u0627\u0647 \u062d\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0627 \u0641\u0646\u0627\u0648\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647\u060c \u0645\u0627 \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f \u0648 \u0642\u0627\u0646\u0639 \u06a9\u0646\u0646\u062f\u0647 OOH \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0631\u0627 \u0645\u062c\u0630\u0648\u0628 \u062e\u0648\u062f \u0645\u06cc \u06a9\u0646\u062f \u0648 \u0646\u062a\u0627\u06cc\u062c \u0631\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062f\u0627\u0631\u062f\u060c \u062a\u062e\u0635\u0635 \u062f\u0627\u0631\u06cc\u0645. \u0628\u0627 \u062a\u062e\u0635\u0635 \u062e\u0648\u062f \u062f\u0631 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u06cc\u0645 \u062a\u0627 \u0627\u0632 \u067e\u062a\u0627\u0646\u0633\u06cc\u0644 \u06a9\u0627\u0645\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u0645\u0631\u0648\u0632 \u0628\u0627 \u0645\u0627 \u062a\u0645\u0627\u0633 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0648 \u0628\u06cc\u0627\u06cc\u06cc\u062f \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0631\u062a\u0641\u0627\u0639\u0627\u062a \u062c\u062f\u06cc\u062f\u06cc \u0628\u0631\u0633\u0627\u0646\u06cc\u0645!<\/p>\r\n\r\n\r\n\r\n<h2 id=\"faqs\" class=\"wp-block-heading\"><strong>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u0633\u0648\u0627\u0644 \u0645\u062a\u062f\u0627\u0648\u0644 \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0648 \u067e\u0627\u0633\u062e \u0647\u0627\u06cc \u0645\u062a\u062e\u0635\u0635 \u0645\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f:<\/p>\r\n\r\n\r\n\r\n<h3 id=\"q-what-makes-ooh-advertising-different-from-other-forms-of-advertising\" class=\"wp-block-heading\"><strong>\u0633: \u0686\u0647 \u0686\u06cc\u0632\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0631\u0627 \u0627\u0632 \u0633\u0627\u06cc\u0631 \u0627\u0634\u06a9\u0627\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062a\u0641\u0627\u0648\u062a \u0645\u06cc \u06a9\u0646\u062f\u061f<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0628\u0647 \u062f\u0644\u06cc\u0644 \u062d\u0636\u0648\u0631 \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u0648 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u062f\u0631 \u0645\u0646\u0627\u0637\u0642 \u067e\u0631\u062a\u0631\u062f\u062f \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u0633\u062a. \u0628\u0631 \u062e\u0644\u0627\u0641 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0631\u0627 \u0646\u0645\u06cc \u062a\u0648\u0627\u0646 \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a \u06cc\u0627 \u0645\u0633\u062f\u0648\u062f \u06a9\u0631\u062f \u0648 \u0627\u0632 \u062f\u06cc\u062f \u0648 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0631\u062f.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"q-how-effective-is-ooh-advertising-in-the-digital-age\" class=\"wp-block-heading\"><strong>\u0633: \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u062f\u0631 \u0639\u0635\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0686\u0642\u062f\u0631 \u0645\u0648\u062b\u0631 \u0627\u0633\u062a\u061f<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u0639\u0644\u06cc\u0631\u063a\u0645 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c OOH \u0628\u0633\u06cc\u0627\u0631 \u0645\u0648\u062b\u0631 \u0627\u0633\u062a. \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0622\u0646 \u062f\u0631 \u062a\u06a9\u0645\u06cc\u0644 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0627\u06cc\u062c\u0627\u062f \u062a\u0623\u062b\u06cc\u0631 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc\u060c \u0622\u0646 \u0631\u0627 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062a\u0645\u0627\u06cc\u0632 \u0645\u06cc \u06a9\u0646\u062f.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"q-can-small-businesses-benefit-from-ooh-advertising\" class=\"wp-block-heading\"><strong>\u0633: \u0622\u06cc\u0627 \u0645\u0634\u0627\u063a\u0644 \u06a9\u0648\u0686\u06a9 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0633\u0648\u062f \u0628\u0628\u0631\u0646\u062f\u061f<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u06a9\u0627\u0645\u0644\u0627! \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0628\u0647 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0645\u062d\u062f\u0648\u062f \u0646\u0645\u06cc \u0634\u0648\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0648\u062b\u0631 \u0628\u0627\u0634\u062f\u060c \u0628\u0647 \u062e\u0635\u0648\u0635 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0631 \u0645\u06a9\u0627\u0646 \u0647\u0627\u06cc \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"q-what-role-does-creativity-play-in-ooh-advertising\" class=\"wp-block-heading\"><strong>\u0633: \u062e\u0644\u0627\u0642\u06cc\u062a \u0686\u0647 \u0646\u0642\u0634\u06cc \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0627\u06cc\u0641\u0627 \u0645\u06cc \u06a9\u0646\u062f\u061f<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u062e\u0644\u0627\u0642\u06cc\u062a \u0642\u0644\u0628 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0627\u0633\u062a. \u062a\u06cc\u0645 \u0645\u0627 \u062f\u0631 HiT \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062c\u0630\u0627\u0628 \u0648 \u0646\u0648\u0622\u0648\u0631\u0627\u0646\u0647 \u0627\u06cc \u06a9\u0647 \u062a\u0623\u062b\u06cc\u0631\u06cc \u0645\u0627\u0646\u062f\u06af\u0627\u0631 \u0628\u0631 \u0631\u0648\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0634\u0645\u0627 \u0645\u06cc \u06af\u0630\u0627\u0631\u062f\u060c \u067e\u06cc\u0634\u0631\u0641\u062a \u0645\u06cc \u06a9\u0646\u062f.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"q-how-does-programmatic-ooh-improve-ad-targeting\" class=\"wp-block-heading\"><strong>\u0633: \u0686\u06af\u0648\u0646\u0647 OOH \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc\u200c\u0628\u062e\u0634\u062f\u061f<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>OOH \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0627\u06cc \u0628\u0647 \u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0628\u06cc\u0646\u0634 \u062f\u0627\u062f\u0647\u060c \u067e\u06cc\u0627\u0645 \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0633\u0627\u0646\u06cc\u0645. \u0627\u06cc\u0646 \u0647\u062f\u0641 \u06af\u0630\u0627\u0631\u06cc \u062f\u0642\u06cc\u0642 \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0647\u062f\u0641 \u0634\u0645\u0627 \u0637\u0646\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632 \u0645\u06cc \u0634\u0648\u062f \u0648 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062f\u0627\u0631\u062f.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0642\u062f\u0631\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0632 \u062e\u0627\u0646\u0647 (OOH) \u0648 \u0627\u06cc\u0646\u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u062d\u0636\u0648\u0631 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0627\u0631\u062a\u0642\u0627\u0621 \u0628\u062e\u0634\u062f\u060c \u06a9\u0634\u0641 \u06a9\u0646\u06cc\u062f. \u0628\u0627 \u062a\u062e\u0635\u0635 HiT High Tech Business Solution \u062f\u0631 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u06cc\u0645 \u062a\u0627 \u0627\u0632 \u067e\u062a\u0627\u0646\u0633\u06cc\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a OOH \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u06af\u0627\u0647\u06cc \u0648 \u062a\u0639\u0627\u0645\u0644 \u0628\u0631\u0646\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u062f\u0631 \u0632\u0645\u0627\u0646 \u0645\u0646\u0627\u0633\u0628 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u062d\u062f\u0627\u06a9\u062b\u0631 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u062f\u0633\u062a\u0631\u0633\u06cc \u067e\u06cc\u062f\u0627 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